Influences of Technological Attributes and Environmental Factors on Technology Commercialization

Jan
2012

posted by Karina | on Research | No comments

Featured In

Environmental Research Digest – January 2012

Summary

The study examines the effects of technological attributes, market potential, and environmental factors on the commercialization of technologies. A survey was conducted on two of Taiwan’s promising sustainable high-tech industries—solar photovoltaic (PV) and light emitting diodes (LEDs).

Key Findings

If the technologies possess the specific attributes of innovativeness, genericness, simplicity, and compatibility, as required by the potential adopters, the level of market potential will be more favorable and technology commercialization (TC) probability will be higher.
In addition, the results of regression analysis indicate that environmental requirements play moderating roles in affecting the relationships between market potential and TC probability.
The empirical findings highlight the role of market potential as a mediator between technological attributes and the likelihood of commercialization.
Furthermore, environmental factors moderate the influence of market potential on TC.
The results of this study can provide firms’ operations with insights into resource allocation, sustainable development, and competitive advantages in an intensely competitive environment.

Author(s)

C.-J. Chen, C.-C. Chang and S.-W. Hung

Source

Journal of Business Ethics, 104 (4), 525-535

Environmental Research Digest – January 2012

Registering / Logging In

Wordpress has recently added an additional layer of security. When you try to register or login, you will see a pop-up asking for a username and password. You need to enter "protected" (username) and "wordpress" (password). You should then be redirected to the registration or login page, where you can put in your details. Here you will also be asked to put in a Captcha code. Once you register, you will receive a password. Unfortunately, for now, you will still have to put in the same double verification when you login. Please let us know if you still experience problems.