Social Research Digest – December 2012
The latest annual review from LBG shows how its 130 corporate members work together to improve the measurement and impact of their community contributions. LBG is a robust, credible and international framework that enables LBG members across the globe to measure the totality of their contribution to the community, and then assess that in the light of the results achieved.
- At a time when overall donations to charities are said to be declining, leading international companies are increasing their contributions.
- LBG companies are more and more serious about the contributions they make and the results they achieve.
- By focusing on the long-term they invest more strategically, they build stronger relationships with their community partners, leading to more efficient programmes, greater impact and reliable reporting.
- Total corporate community contribution reported in LBG is £1.65 billion (US$ 2.65 bn, €1.90 bn).
- Over half (57%) of contributions were classified as ‘community investments’ i.e. longer-term strategic partnerships to address specific causes.
- On average, the main subject focus is health (34% of contributions), followed by education & young people (21%) and social welfare (12%).
- More than half of members now attempt to assess impacts across their programme and results continue to improve the understanding of the difference members are making.