Ken Njiru is Executive Director of Uungwana Resource Institute and one of the leading proponents of business ethics in Kenya. In this interview with CSR International CEO Wayne Visser, Njiru explains how they are working on rebranding unethical behaviour as “primitive” or “backward” in the public and business consciousness.

Tags: business ethics, csr, Ken Njiru, kenya, Uungwana Resource Institute, wayne visser

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