1. Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs (Muhammad Yunus with Karl Weber)

The banker to the poor, Muhammad Yunus, in the book Building Social Business, gives a new meaning to investing in the poor. He describes a social business as a type of business dedicated to solving social, economic and environmental problems that have long plagued humankind. Review by Obianujunwa Lucy Nwolum. Read more

2. The Green Marketing Manifesto (John Grant)

In this book, John Grant argues that green issues and marketing can work together to ‘sell’ urgently needed new lifestyle ideas if we are to mitigate climate change. Grant provides a roadmap to marketers on how they can help make ‘green’ products the new norm without having to resort to greenwashing. Review by Lisa Leath. Read more

3. What Matters Most: How A Small Group Of Pioneers Is Teaching Social Responsibility To Big Business, And Why Big Business Is Listening (Jeffrey Hollender and Stephen Fenichell)

This is an optimistic but realistic, and most importantly, accessible read on CSR from its conception to potential future developments in the field. Helpfully split into a series of clear chapters, each section displays the depth and complexity of issues facing our era. Review by Emma Forrest. Read more

4. The Living Company: Growth Learning and Longevity in Business (Arie de Geus)

The essence of the book is that a company desiring to become sustainable in any way needs to put its corporate brain to good use, if it is ever to survive turbulent economic times. In its pages, Arie de Geus’ career saga combines with an in-depth analysis of the psychological, economical and biological features which bring a company to life. Review by Ileana Magureanu. Read more

Download

Download (Free for Members. See more about Joining)

Tags: advice, advocacy, Arie de Geus, biomimicry, bottom line, Bottom of the Pyramid, Building Social Business, corporate evolution, corporate growth, corporate social responsibility, csr, Grameen, green marketing, green marketing manifesto, greenwash, greenwashing, growth, inspiration, Jeffrey Hollender, John Grant, Karl Weber, longevity, marketing, Muhammad Yunus, resilience, Seventh Generation, social banking, social business, social enterprise, social entrepreneurship, Stephen Fenichell, sustainability, sustainable business, sustainable marketing, The Living Company, transparency, Triple Bottom Line, values, What Matters Most